{"id":472,"date":"2015-10-06T19:41:39","date_gmt":"2015-10-06T19:41:39","guid":{"rendered":"http:\/\/citeblog.access-to-law.com\/?p=472"},"modified":"2021-12-11T18:11:18","modified_gmt":"2021-12-11T18:11:18","slug":"make-that-advert-not-adver","status":"publish","type":"post","link":"https:\/\/citeblog.access-to-law.com\/?p=472","title":{"rendered":"Make that &#8220;Advert.&#8221; not &#8220;Adver.&#8221;"},"content":{"rendered":"<p>For nineteen years <em>The Bluebook<\/em>&nbsp;has decreed that when the word &#8220;Advertising&#8221; appears in a case name&nbsp;it should be abbreviated as &#8220;Adver.&#8221; &nbsp;The pairing of word and abbreviation first appeared in the sixteenth edition. &nbsp;The codification at once captured the then prevailing professional practice and&nbsp;encouraged use of that abbreviation&nbsp;over the two common alternatives. &nbsp;Those were: 1) to&nbsp;include&nbsp;the word in full or 2) to abbreviate it to coincide&nbsp;with the British informal term, rendering it &#8220;Advert.&#8221;<\/p>\n<p>Inexplicably, the latest edition of <em>The Bluebook<\/em> has added a&nbsp;terminal &#8220;t&#8221;, embracing an approach it rejected in 1996. Henceforward, all who follow its mandate must cite:<\/p>\n<ul>\n<li><em>City of Columbia v. Omni Outdoor Adver., Inc.<\/em>, 499 U.S. 365 (1991)\n<ul>\n<li>as<\/li>\n<\/ul>\n<\/li>\n<li><em>City of Columbia v. Omni Outdoor Advert., Inc.<\/em>, 499 U.S. 365 (1991)<\/li>\n<\/ul>\n<p>Why make the change? &nbsp;Successive editions of <em>The Bluebook<\/em> have regularly added new &#8220;mandatory&#8221; abbreviations. The T6 list of&nbsp;the sixteenth edition had 120 entries. In the nineteenth there were 144, including an&nbsp;entry for &#8220;County&#8221; (to be abbreviated &#8220;Cnty.&#8221;). This latest edition is the first, in my memory, to substitute new abbreviations for established ones.&nbsp;In addition to supplanting&nbsp;&#8220;Adver.&#8221; with&nbsp;&#8220;Advert.&#8221; it has replaced &#8220;Cnty.&#8221; with &#8220;Cty.&#8221; Neither change addresses a source of potential confusion. Neither is driven&nbsp;by professional citation practice.<\/p>\n<p>A failure to proofread? Implausible. The most likely explanation lies in <a href=\"https:\/\/citeblog.access-to-law.com\/?p=206\">the increasingly proprietary claims of <em>The Bluebook<\/em>&nbsp;enterprise<\/a>. Faced with a better teaching book, the <em><a href=\"https:\/\/citeblog.access-to-law.com\/?p=185\">ALWD Guide to Legal Citation<\/a><\/em>, and <a href=\"https:\/\/citeblog.access-to-law.com\/?p=252\">with data sources<\/a> and software packages that purport to deliver citations that conform to&nbsp;its rules its editors made a number of&nbsp;arbitrary changes. &#8220;Copy if you dare,&#8221; they seem to be saying. For those operating within the universe of law journal publication such arbitrary changes may be hard to resist. <a href=\"https:\/\/citeblog.access-to-law.com\/?p=113\">With lawyers and judges, they&#8217;ll largely be ignored<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For nineteen years The Bluebook&nbsp;has decreed that when the word &#8220;Advertising&#8221; appears in a case name&nbsp;it should be abbreviated as &#8220;Adver.&#8221; &nbsp;The pairing of word and abbreviation first appeared in the sixteenth edition. &nbsp;The codification at once captured the then prevailing professional practice and&nbsp;encouraged use of that abbreviation&nbsp;over the two common alternatives. &nbsp;Those were: 1) [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,8,12],"tags":[34,13],"class_list":["post-472","post","type-post","status-publish","format-standard","hentry","category-abbreviations","category-bluebook","category-cases","tag-bluebook","tag-cases-2"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Peter W. 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