{"id":472,"date":"2015-10-06T19:41:39","date_gmt":"2015-10-06T19:41:39","guid":{"rendered":"http:\/\/citeblog.access-to-law.com\/?p=472"},"modified":"2021-12-11T18:11:18","modified_gmt":"2021-12-11T18:11:18","slug":"make-that-advert-not-adver","status":"publish","type":"post","link":"https:\/\/citeblog.access-to-law.com\/?p=472","title":{"rendered":"Make that “Advert.” not “Adver.”"},"content":{"rendered":"

For nineteen years The Bluebook<\/em> has decreed that when the word “Advertising” appears in a case name it should be abbreviated as “Adver.”  The pairing of word and abbreviation first appeared in the sixteenth edition.  The codification at once captured the then prevailing professional practice and encouraged use of that abbreviation over the two common alternatives.  Those were: 1) to include the word in full or 2) to abbreviate it to coincide with the British informal term, rendering it “Advert.”<\/p>\n

Inexplicably, the latest edition of The Bluebook<\/em> has added a terminal “t”, embracing an approach it rejected in 1996. Henceforward, all who follow its mandate must cite:<\/p>\n